How do you know if a post is going to be good before you publish it? What you might like, others may not; and what you aren’t happy with, others might enjoy.
I don’t think you can always know if a post will go down well, which means you could be taking a risk every time you post. However, this isn’t a bad thing! Read on to find out why.
Don’t Be Too Risk Averse
At one end of the scale you’ll find “comfort zone” posts, where a writer covers topics that they have no trouble writing about. Things they already know, things they can relate to, maybe things they’ve seen others writing about.
At the other end of the scale we have the risk takers, those who write thought-provoking posts and take frequent risks.
Are you worried that someone somewhere might be offended by what you write? While I wouldn’t encourage you to write posts where the intention is to antagonise others, simply having an opinion can be enough for someone to take issue with you. The truth is, you’re never going to please everyone all of the time so long as you share your opinion, so don’t bother trying.
If you never take risks, your posts may come off as generic and bland. Sitting on the fence and never choosing one side or the other doesn’t make for a particularly interesting article. Or does it? I’d be interested to hear your views on this.
To Dodge the Bullets, Vary Your Output
If you’re worried about taking risks with your content, try not to get stuck on one thing for too long. So if you write a post about socialising on day 1, maybe write a post about travelling on day 2.
Taking risks is all well and good until you start getting ruthless and you stop caring if anyone is listening to you. If there’s nobody listening to you, why say anything at all?
How Do You Know If Your Post Will Be Good?
There are a number of ways to increase your chances of success when working on a new post.
- Read other blogs. See what others have to say about the topic you’re going to write about. Don’t copy the views of others – but by all means, do link to a few posts you found particularly right or wrong (in your view) and add your views in your post.
- Engage on Twitter. Talking about a topic before you write your post, or using Twitter to come up with ideas for your next post, can be great ways to get people interested in your upcoming posts. I’ve written about this in more detail in a previous post: How to use Twitter to launch your next blog post.
- Give some context. Why should readers be interested in your viewpoint on a topic that’s been done to death? Or why are you writing about something that nobody else seems to question? Tell readers why you’re interested in the topic at hand.
Here are some topics that might be useful:
What do you think?
Do you take risks when you post? Do you know if a post is going to be good before it goes up? How often are you right about this?