The About page of your blog is your opportunity to tell people about the blog, and say a little about yourself too. While every post is a pitch for your blog in itself, the About page should be your “wrapper pitch”; that is, a broad summary that will help a potential reader discover if your blog is right for them.
Here are five things that will add value to your About page.
1. Your Name and Photo.
A good way to start connecting with your audience is to tell them your first name and post a photo. I know not everyone wants to do this, and some hide their face or use a fake name. It probably depends what you’re writing about. You don’t have to post your full name or any revealing details; you don’t have to share an embarrassing photo. Currently, I don’t include a photo on my About page, but I do include one in the author bio at the end of my posts.
2. Why you started the blog.
What made you want to start your blog? Why do you keep posting? Whether writing is a hobby or a career, explaining your reasons for starting a blog allows readers to identify with you much more closely. It also gives some assurance that your blog will be around for some time. If you don’t know why you started your blog, nor do you know where it’s headed in the future, this doesn’t bode well for the longevity of your blog. Readers notice this.
3. Any relevant interests or experience.
Many readers like to understand what experience and insight the writer has. Without this, readers may question if the writer knows what they’re talking about. You can explain what your background is from time to time, but you don’t want to give a history lesson in every post.
4. Why people should read your blog.
What makes your blog different from the other blogs in your niche? What do you have to offer that others don’t? Do you have a particular writing style or some valuable knowledge to bring to the table?
5. A way to contact you.
Whether it’s a contact form or your email address, being able to contact the author allows readers to connect with you directly. Of course, readers could comment directly on your posts, but sometimes a comment doesn’t fit on any one post. Also, some readers may prefer to contact you privately. Don’t deny them the opportunity to contact you.
What do you have on your About page?